Introducing Heather...

Am I a fit for your company's purpose?

Nature and Nurture

My parents are two of my biggest inspirations. Mom was a registered nurse and Dad was a marketing professor... so, being a born and bred diplomat, I found my professional happy place as a customer-obsessed marketing strategist and patient supporter in the Pharmaceutical industry where I could use my inherited traits of compassion and desire for value creation to profoundly transform patient lives. Whether by nature or nurtured, I think these 2 traits are my secret sauce to never having missed a revenue target.

My "Why" - or What Drives Me

For me, a medication is just a treatment with unrealized potential...that is, until we can tell a compelling story that reflects compassion for our patients, caregivers and healthcare professionals and infuse it into the process of value creation. Customer delight results when the insight-fuelled brand offering clearly demonstrates what our stakeholders cherish and our desire to address it.

Nurturing patient engagement and pharmaceutical assets from treatments to transformative medications is the sweet spot where I live and breathe each work day. I am fuelled by:

patient and stakeholder inclusivity,
igniting team enthusiasm on shared goals,
creating safe spaces to learn and grow
uncovering actionable insights for effective and strategically sound executions